SMUGA is a team of four: Viacheslav Hrinets, a lead SEO strategist with 20 years in IT, and three specialists, each in their own area.
Everyone runs their part of the work: Viacheslav handles SEO strategy and coordination, while dedicated specialists cover SEO analytics, SEO content and technical optimization (SEO engineering). Viacheslav ties it all together: you talk to one person, while the entire team works on your site, where each member is an expert in their own field.
We specialize in SEO for e-commerce, finance, healthcare and B2B websites, where the work starts not with optimization, but with understanding: who the client is, what the sales model looks like, what constraints apply in the niche and what actually drives results.
How we workViacheslav coordinates every project: strategy, priorities, communication with the client. A single point of contact - no "broken telephone" through account managers.
An SEO analyst, an SEO content marketer and an SEO engineer. Each runs their own part - analytics, content, technical optimization - and knows your site. Tasks are not "handed off to a faceless department": the project is handled by specialists, each responsible for their own area.
We have worked together for years. There is no turnover of contributors that makes a project "start over" every six months. The context of your business never gets lost.
There are four of us, and we do not take on more than we can handle well. Every project is a primary one, not a "side project run by a junior".
> B2B services
Consulting, outsourcing
> B2C services
Service, repair, beauty
> E-commerce
B2C and B2B stores
> Manufacturing
B2B, industry
> IT / SaaS
Product companies
> Finance / YMYL
Investments, insurance
Google's algorithms change every year, so you have to keep learning constantly - otherwise you won't last in SEO. Below are some of our certificates.
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