01>Local SEO
Website promotion in Google: local SEO
Website promotion in Google for local businesses works differently. When someone searches for "plumber Kyiv" or "dentist Lviv," Google shows maps, reviews, and contacts. If your business isn't there, customers go to competitors.
Who it works for
Dental clinics
Law firms
Repair services
Cleaning companies
Beauty salons and barbershops
Any business with a physical location
What's included
Google Business Profile
- Creating or optimizing the profile: correct category, description, hours of operation
- Uploading photos (real ones, not stock)
- Setting up services and products
- Review-gathering strategy: how to ask, when, and what to do with negative ones
- Regular posts (Google Posts)
- Answering questions (Q&A section)
Local citations (NAP)
- Listing in business directories (Prom.ua, Yellow Pages, 2GIS, and others)
- Consistency check: name, address, and phone must be identical everywhere
- Removing duplicates and outdated entries
- Industry directories (medicine, law, construction each have their own)
Geo-targeted content
- Service pages for every city/district where you operate
- Not templated: each page has real content for a specific location
- LocalBusiness Schema.org markup
- Internal linking between geo pages
Monitoring and reporting
- Tracking positions in the Local Pack (maps)
- Report on calls and clicks from GBP
- Competitor analysis in local search results
- Monthly report: what was done, what changed
> Pricing
from $200/mo
The initial setup (first month) may cost more due to the volume of one-time work.
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