01>E-commerce
E-commerce SEO: category optimization
SEO for an online store is built on categories. Not products, not the homepage, but categories are what bring in the bulk of organic traffic. Growing an online store without proper category optimization means losing customers.
A typical problem
A store has 50 categories, but only 5 show up in search. The rest are either not indexed (blocked by filters), or compete with one another (cannibalization), or simply have no content. Filters generate thousands of duplicate pages. Google wastes crawl budget on junk instead of the pages that matter.
What we do with categories
Catalog structure analysis
- What the category hierarchy is now and what it should be (based on semantics)
- Which categories can be merged and which should be split
- Where to create new subcategories for specific queries
- How to organize breadcrumbs and navigation
Working with filters
- We identify which filter combinations have search demand
- Those that do get static URLs, optimized titles, and copy
- The rest are blocked from indexing (noindex or canonical)
- Result: instead of 10,000 junk URLs, 200 targeted pages
SEO content for categories
- Copy that helps Google understand what the page is about
- Not a wall of text at the bottom of the page, but useful information: how to choose, what to look out for
- Optimized titles and descriptions for specific queries
- An FAQ block with questions people actually search for
Internal linking
- Links between categories: "You may also be interested in"
- Linking from the blog to categories and back
- Schema.org markup: ItemList, Product, BreadcrumbList
Concrete results
x3-5
growth of pages in the index
-70%
reduction in junk URLs
+40%
organic traffic growth in 3 months
> Pricing
from $300
A one-time service or part of comprehensive SEO. The price depends on the number of categories and the complexity of the catalog: a store with 30 categories is one price, with 300 another.
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